.... was created in 2004 by interior designer Sara, who both designs jewelry and specializes in 18th-20th century high fashion designer accessories from around the world. Sara's limited jewelry designs are made by hand right outside of NYC, using skills like stone setting, hand soldering, and casting. Sarara was named one of the best places to buy jewelry by Racked and an Etailer to watch via the Daily Front Row. Her jewelry designs and vintage archive has been seen on Demi Lovato, Rihanna, Bella Hadid, in music videos, and in almost every fashion magazine: Vogue, Harper’s Bazaar, W, Glamour, In Style, CR Fashion Book….
Sara has been collecting and designing jewelry from a young age. She began by wearing and hunting down 1920s jewelry from auctions and designing accessories as an adolescent. In grade schools she won the school art prize for innovative paper water color earrings she created. Her interest in cultures and her own diverse heritage, was fueled by her grandparents stories of indigenous roots. Truly the product of an American story which includes French, Saami, Native American, a touch of India, German, Scandinavian, Great Britain..... all crossing paths early on in an “American” landscape. A passion for diverse cultures, art, and history led her to pursue an anthropology degree. After graduating from Notre Dame, University of Chicago, and finally obtaining a doctorate in visual anthropology at UNICAMP Brazil, she taught 5 years at Scad in Atlanta. After moving to the Northeast she began to pursue a design career. She both designs homes and accessories full time.
WHAT'S IN A BRAND NAME
as Described by Sara:
"When I picked the shop name I knew it was unique, but it also has a history….just like our products. In Brazil it describes someone of mixed descent. Brazilians are great with nicknames and mine was Sarara. At once it is a reference to my name, Sara, yet also a nod to the exploration of the diverse roots of the Americas. Sarara can really only be defined in the Brazilian Portuguese language, but it is akin to Creole. It represents “beleza” in diversity and the beauty of life for me. It is also a word that is found in the languages of other cultures. For the Namunyak people of Africa it refers to an area they call Sarara or singing wells…The word Sarara in Samburu is “meeting place” and refers to this watering hole “the singing wells”, because it is where the leopards, elephants, and people go to meet and get water. I strive to present jewelry collections, which have a highly curated relationship to fashion, all wrapped up into a brand that embraces history, glamour, and what I think is the strength behind the word Sarara. For me has become a sense of peace in loving who you are, it’s curating, and celebrating your own style, while respecting the past.
Couture is loosely defined from the French as “high sewing” or “high dressmaking”, the creation by French fashion houses who meet legal requirements in France. They create custom clothing and accessories by very skilled hand, in many cases made in one of a kind or extremely limited examples. This standard is something we admire and strive for in our vintage archive and current designs.
Interior Design Services
Sara is a designer of both products and spaces.
Her passion for jewelry, is only matched by her love of home design and renovation. Sara has been working several years as an interior designer for clients, friends, and businesses. Her work includes both residential and commercial properties.